Christmas parties are coming
I know that it is a particularly depressing thought when we are all really enjoying this great summer sunshine, but we are seeing across the country a strong Christmas party season, stronger than last year.
We have found across our hospitality and catering businesses, corporate companies are booking earlier and are more confident that the events with happen. Christmas parties have always reflected the economic environment and sadly it is one of the first things to be pulled, even though in harsher economic times it is quite often when the staff work hardest, and you could say most deserve that recognition and reward.
However, there is some confidence back and we have found this right across the country. We have seen Christmas bookings coming in earlier from Manchester to London and Leamington Spa to Winchester.
The Christmas party package, with one per head price, will for ever be popular, making it easy to buy and easy to budget, however, we have seen a move to tailoring and individualising these packages. This has included offering unique entertainment, bespoke catering ideas and heavily themed parties.
However, budget still appears to be king and so it is important that companies are getting a lot of ‘wow’ for their buck. I really think companies should consider moving away from the formal three course meals and going more informal, as some said to me today, the drinks and the dancing are the most important parts! With a standing event, companies can afford to go to a more impressive venue, the food displays and service can add an extra design element to the event, everyone gets more choice of food and there might be money spare for extra entertainment – plus a standing event saves the job of the dreaded table plan!
So my advice to any to any potential Christmas party booker is to start thinking about it now to get the best venues and dates!!